By December 2023, the number of active mobile app users in Africa exceeded 330 million.

The report shows that Africa's active mobile app users surpassed 330 million as of December 2023, a year-on-year increase of 18.5%. Particularly, more than 200 apps boasted over 1 million monthly active users.

Mobile gaming is booming in all five regional markets in Africa, with the number of Africa's mobile gamers surpassed 228 million.

Growing faster than it has in the last 2 years, the number of monthly active users of mobile games in Africa consistently increased to more than 228 million in 2023. All five regional markets are growing positively. Music, trivia and puzzle games secured the top places in terms of user growth.

The artificial intelligence revolution sweeping across Africa Mobile App Market, with more than 100 AI-related Apps seeing positive growth in monthly active users.

In 2023, innovative AI applications such as ChatGPT have flooded the Africa's mobile market at an astonishing pace and covering five major areas: conversation, art generation, photo editing, education, and writing. Games are the first to embrace AI and attract a large number of users.

The digitalization process of the finance sector in Africa is accelerating, with a year-on-year growth of nearly 34% in 2023.

By 2023, the number of active users of finance apps in Africa exceeded 88 million, up nearly 34% from 66 million in 2022. Active user base doubled in popular sub-categories such as mobile banking, e-wallets and payments.

E-commerce is booming in Africa, but the "main battlefield" of mobile e-commerce in Africa is shifting.

In 2023, the number of active users of shopping apps in Africa increased by over 14% from last year, reaching a historic high of nearly 41 million. The epicentre of growth is shifting to new areas such as Kenya and Egypt. And the market was also disrupted by some newcomers, resulting in changes in the competitive landscape.